About

Àngel Ordax

Senior product and growth designer with 17 years of experience across UX, web development, digital marketing, analytics and branding. I’ve worked with companies like Kittl, New Relic and bsport, helping them scale products people actually use.

Work Experience

  1. 2025

    Senior Growth Designer at Kittl

    Berlin–Barcelona (Remote)

    As a Senior Growth Designer, I drove roadmap planning and collaborated closely with C-level stakeholders to align design initiatives with business priorities. I led the creation and delivery of high-impact design outputs, managed and coordinated freelancers, and ensured visual consistency across all touchpoints. Additionally, I maintained and evolved our design documentation to keep processes clear, scalable, and efficient.

    Some of the common tasks I performed:

    • Growth experimentation to drive acquisition
    • Basic front-end development in Webflow for landing pages
    • UX and UI on the product side
    • User interviews and research
    • Maintenance of the design system
  2. 2023 — Now

    Manager and Lead Designer at Angel Ordax Studio

    Barcelona

    With 17+ years of experience in product design, I provide solutions that are developer-ready, well documented and designed to scale, so your ROI is clear and the roadmap steady.

    Some of the services offered include:

    • Branding and rebranding end-to-end
    • Definition and execution of design systems
    • Product design
    • Product marketing design
    • Product research
  3. 2024

    Lead UX/UI Designer at SystemSeed

    Barcelona–London (Remote)

    My main responsibilities as a Lead Designer were leading the design organization, managing day-to-day ceremonies with clients, being in charge of design operations, and managing and maintaining design systems for our clients.

  4. 2021 — 2023

    Lead Product Designer at New Relic

    Barcelona–Portland (Remote)

    • Working alongside PMs, POs, and Engineering Managers to ensure quality and consistency across sensitive conversion touchpoints such as sign-up and login flows, and paywalls, on both our public and in-product experiences.
    • Defining, coordinating and elaborating the vision for the future of New Relic with our product teams and our leadership stakeholders. Ensuring design quality is maintained and scaled through consistent collaboration sessions and working with our design leaders to define our design principles.
    • Collaborating with the design system team to scale our framework while applying consistency and improving our UI. Keeping track of our ecosystem by running competitive analysis and design-led research in collaboration with the Research and Data Analytics team.
    • Defining, developing and maintaining an experimentation framework in collaboration with Service Design in order to learn about our users, improve our value offering and reduce our time to value.
  5. 2021

    Senior Growth Designer at Factorial HR

    Barcelona

    During my 6 months there, my main focus was optimizing our top of the funnel by ideating, defining, and designing the vision for the future of Factorial alongside Leadership and Marketing.

    Some of those projects included collaborating with the Branding team on a complete rebrand of the company, creating and setting up the entire Design System to accommodate that new design, and designing the MVP of the first online Human Resources Job Search.

  6. 2015 — 2021

    Senior Product Marketing Designer at Devex

    Barcelona–Washington DC

    Devex is a mid-sized start-up that offers global services for the development community, with four main business lines: Careers, Recruitment, Business Intelligence, and News.

    Responsibilities:

    • Leading email marketing design.
    • Ownership of the brand style and direction.
    • Product marketing vision, UX, UI, and implementation.
    • Research and data analysis.
    • Collaborating with Product to improve our high-conversion touchpoints such as sign-up flows.
    • Front-end development of marketing pages and emails.
  7. 2013 — 2015

    Product Designer at SmartCommerce FKA Carritus.com

    Barcelona

    Carritus was a small e-commerce start-up that offered an independent shopping and comparison shopping website for groceries online across Spain. It started as a B2C platform but moved to a B2B business strategy.

    My set of responsibilities included developing marketing campaigns (both newsletters and banners) as well as analysing and improving transactional user flows while iterating on the UI of the main product.

    Aside from that, I was also responsible for creating the design, HTML, and CSS framework for what would end up becoming the current SmartCommerce.

  8. 2009 — 2012

    Intern, Web Designer and CMS Developer at University of Barcelona

    Barcelona

    Internship at the University of Barcelona, in charge of web and multimedia design and development for multiple departments at the school. Common tasks included visual design, front-end development, client management and documentation.

Teaching Experience

  1. 2020 — 2021

    Professor of Introduction to Graphic Design at Universitat Oberta de Catalunya

    Remote